7. Taxpayer subsidies
This is not a partisan issue. When football teams threaten their local council that they will either move or refuse to upgrade in order to force those councils to give them millions of pounds in subsidies then English Football is in danger of being flushed down the bowl of American sports.
Make no mistake, Spurs threatened to leave North London for Stratford. This is an old school strong-arm tactic here in America where team owners threaten local governments: build me a new stadium or I will take my team to another town. Spurs did the exact same thing American sports teams do when they pursued a move to the Olympic stadium in Stratford.
But the worst part for me is that Tottenham threatened a deprived area. As one Spurs fan put it, “Tottenham is quite a deprived area and by (the club threatening to pull) out, the long-term outlook for that area is relatively bleak.” Joe Lewis, one of the owners of Tottenham, is one of the wealthiest men on the planet and he successfully strong-armed £27m out of Haringey and London (from their riot recovery fund!!!) to help fund their football club.
This is the worst kind of robber barron politics, the wealthy taking from the poor, and the council and city giving in set a horrible example for other cities. I’m not one to make the “slippery slope argument” but teams in the USA often cite precedent when using this tactic to force taxpayers to give them money.
And wait to see what happens if the whole project starts to go pear shaped. The cry from Tottenham will be “we will have to close this project down” or “we will have to play our games at Wembley from now on” and that will “take thousands of jobs away from the people in your council” unless you “give us ________________ tax break/subsidy/write-off/land/etc/etc.”
6. Increased competition
I keep seeing people say that Tottenham will have it easier than Arsenal did because of the new TV deals, the increase in sponsorship money, and the higher profile of the Premier League. All of those things are true.
The only problem is that all of that increased money is going toward player salaries and transfers. And all of that money is being used to bring in top players to traditionally mediocre clubs: Crystal Palace signed Cabaye from PSG, Payet signed for West Ham, and
Shaqiri just signed with Stoke City other upper-level named players will sign for clubs we never thought possible before. The level of competition in the Premier League is taking a huge jump forward as all of these clubs spend their money on bringing in talent that would normally have been reserved for bigger clubs like Arsenal, Chelsea, and Man City.
All around them the competition is growing stronger, buying better players, and threatening Tottenham’s place in the middle of the table. This stadium could hamstring this club.
5. Increased Ticket Prices
Did you know that Tottenham supporters already pay the second highest ticket prices in the land? This is because unlike the Tank Shed in Fulham and the Oil Well in Manchester, Spurs are run like a business and the owners of the Spurs business don’t subsidize ticket prices.
Building a stadium ain’t cheap and even with taxpayer subsidies Spurs are going to have massive loans and massive repayment structures. Combined with the fact that they won’t be in the Champions League, will have to spend to attract new players, and can’t grow their commercial revenue, they will almost certainly eclipse Arsenal in terms of ticket prices when those loan markers come due.
Their fans are going to be paying some of the highest ticket prices in world sports to watch a team that can’t even make the Champions League? How long will that last?
4. Football is in a bubble
One of the hallmarks of a bubble is that no one ever notices that they are in the bubble; they just think the growth will go on forever. You think commercial sponsorships are just going to keep growing? That foreign television revenue will keep growing? That player salaries and transfer fees can keep growing unabated? This is a bubble. It’s going to burst soon.
And I suspect it may have already burst a bit. Many fans are expecting Tottenham to get a record deal for Naming Rights stadium. But do you think the major corporate sponsors are going to be eager to put their name on a stadium that isn’t even going to be featured in the Champions League? I actually think the sponsors have Spurs over the barrel a bit here and will be looking for value for their money. Without the leverage of a winning history, without Champions League football, and located in a depressed area, Tottenham might find the bride lacks suitors.
3. No history
Tottenham haven’t won a trophy in 7 years, haven’t won a major (FA Cup) trophy in 24 years, haven’t won the League in 54 years, and have only played ONE season in the Champions League since 1962. Unlike Arsenal, who built their stadium on the back of the Invincibles, Tottenham have no such foundation of recent winning for new fans to latch onto.
Many writers are lauding Tottenham’s deal to play a whopping 20 NFL games at the new stadium and saying that this will open the lucrative American market but I completely disagree. I can’t see many Americans adopting a club with no history just because their stadium was used to host an NFL game.
Fans who aren’t born into a club tend to be band-wagon fans. This isn’t a criticism — I love the band wagon fans when they pick my team — it’s just a fact that when you have no reason to pick a team, you tend to pick winners.
Most of the new football fans I meet in the States support Man U, Chelsea, Man City, Barcelona, Real Madrid, and Bayern Munich. In fact, many of them support more than one of those big teams at a time!
So, unless Tottenham can work miracles and win something with little to no spend, or break into the Champions League, then if anything, this NFL deal might end up benefiting rivals who have won trophies and are in the Champions League: like Arsenal.
2. They are terrible in the transfer market
Without Champions League football, and the tens of millions of pounds (plus prestige) it brings to clubs, Tottenham will continue to struggle to keep their best players and will continue to struggle to buy top quality players. This leads to increased costs and diminishing returns.
Look at the clear out they had to do this season, Holtby, Capoue, and Paulinho have all been sold this summer. Soldado cost them €30m and they are currently flogging him for a packet of crisps. Huerelo Gomes was on their books until his free transfer to Watford last season, a loss of over €9m in transfer fees alone. This list of transfer failures in the last four years is longer than the list of honors the club has won in its entire history. Tottenham have proved time and again that they are terrible in the transfer market.
1. There’s only one Arsene Wenger
It took Arsenal nearly a decade of austerity into their stadium project before they were able to spend freely again. In that time, Arsene Wenger was able to put together a football squad which perennially qualified for the Champions League, on a shoe-string budget, while being forced to sell off a star player (or more) every season.
Tactically, and by being astute in the transfer market, it was Wenger somehow keeping Arsenal in the Champions League with a ragtag bunch of misfits (Denilson and Song played midfield while Andrei Arshavin played center forward), that, more than any other factor, kept Arsenal in consideration for these top of the table sponsorships which eventually led to signing big name players.
Who will be their Arsene Wenger?
Oh and also, how great has Wenger been for Arsenal? I guess we will find out if Tottenham ever get their stadium built.